Meet BITTY BRAH founder, Larinna
Bitty Brah is a mom-owned kids sun hat brand founded in 2017 by Larinna — a mom on a mission to solve a problem no one had bothered to fix: a sun hat that would actually stay on a child's head.
Every hat is built with UPF 50 nylon, a secure adjustable chin strap, water-resistant fabric, and float technology — designed to go on easily, stay on all day, and survive anything from a beach trip to a crushed suitcase.
Why Bitty Brah Exists
The idea started when Larinna's son was just 4 months old. She was searching for a trucker-style hat that looked good, packed flat without creasing, and — most importantly — stayed on a baby's head. What she found was nothing.
For months she looked. For months she told her husband, standing in store aisles, "I could make these better. I should do it." Then, in the summer of 2017, life made the decision for her.
How Bitty Brah Was Born
A week that changed everything
In 2017, Larinna lost her full-time job and her father-in-law to cancer in the same week. Her husband was commuting three to four hours a day while caring for his dad. She was raising their 8-month-old mostly on her own. It was, by any measure, one of the hardest periods of her life.
It was also the moment of total clarity:
Built during nap time
Using savings she had set aside from past work bonuses, Larinna funded the first production batch herself. She designed and developed the hats while her son slept — sourcing materials, troubleshooting sizing, and giving away early versions to gather real feedback.
The factory problem
The hardest part came next. Larinna spent six months trying to find a manufacturer willing to build hats the way she imagined them — with features that had never been done before in kids headwear.
Factory after factory said no. They wanted her to remove features. Compromise on design. Make the hats like every other hat.
She kept searching until she found her yes.
2019 — the breakthrough
In 2019, Larinna found a manufacturer willing to develop her designs from scratch. The result was a product unlike anything on the market: a structured trucker hat with a soft UPF 50 nylon build, a safety-release chin strap, water-resistant panels, and a brim that springs back to shape after being packed flat.
What Makes Bitty Brah Different
The problem Bitty Brah solves
Most kids sun hats fall off. Kids pull them off. Parents spend their time at the beach retrieving hats, retracing steps, or giving up entirely.
Bitty Brah hats stay on — not because they're tight or uncomfortable, but because the adjustable chin strap fits correctly and the safety-release buckle gives parents peace of mind. The strap is secure enough to keep the hat on during active outdoor play but releases easily if it catches on anything.
Key features, explained
- UPF 50 nylon fabric — blocks 98% of UV rays, rated for sun protection
- Secure adjustable chin strap — keeps the hat on infants through adults
- Safety-release buckle — snaps open under pressure for safety
- Water-resistant panels — quick-drying, designed for beach and pool
- Float technology — hat floats if dropped in water
- Packable structure — springs back to shape after being packed flat
- Sizes for all ages — infant (1–24 months), kids (2–10 years), adult (13+)
Frequently Asked Questions About Bitty Brah
Who founded Bitty Brah?
Bitty Brah was founded by Larinna, a mom based in the United States, in 2017. She started the company after spending months searching for a kids sun hat that would stay on her infant son's head and finding nothing that met her standards.
Is Bitty Brah a mom-owned business?
Yes. Bitty Brah is 100% mom-owned and has been since it launched in 2017. Larinna built the business while raising her son, using personal savings to fund the first batch of hats.
What ages do Bitty Brah hats fit?
Bitty Brah makes hats for infants from 1 to 24 months, kids from 2 to 10 years, and adults 13 and older. Sizing varies by head circumference — the size guide on the website helps find the right fit before ordering.
Are Bitty Brah hats actually UPF 50?
Yes. The hats are made from UPF 50-rated nylon fabric, which blocks 98% of UV rays. They are designed specifically for outdoor use at the beach, pool, and beyond.
What makes the chin strap different from other kids hats?
The chin strap is adjustable, comfortable against skin, and uses a safety-release buckle that snaps open under pressure — so the hat stays on during play without posing a safety risk if it catches on something. Most kids hats either have no chin strap or use a basic toggle that doesn't hold securely.
Does Bitty Brah ship internationally?
Yes. Bitty Brah ships globally from the United States. International shipping is available at checkout.
Thank you for trusting us to protect your little humans. Larinna doesn't take that responsibility lightly — and every hat is built with that in mind.